Building an app for safer driving
Kruzr is a smart driving assistant, that is designed to reduce distractions while driving and keeping people safe. Kruzr usually partners with fleets and provides them with fleet management and safety product. The task was to come up with a B2C app for the same.
Explorations
After discussion with the team, it was decided that the best approach would be to give users an app that can detect driving and upon detection launches an interface that minimizes distractions for the driver while still giving them basic functions.
Kruzr app in action where it takes over the phone and only allows limited actions for the user
The Kruzr app adapts to your mobile phone wallpaper and changes interface colours for better visibility
Results
Kruzr reduces mobile distractions while driving by more than 95% and accidents by more than 20%