@mudlt
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Peepal Co

Director of Design | 2024 - Present

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Achieveing this on multiple fronts Peepal Co started its journey with Coinswitch (crypto) and later into stock trading through Lemonn.


Currently leading a team of 5 designers and 3 researchers.

Key achievements include:

  1. Successful launch of the Lemonn App, Mutual Funds, Futures and Options

  2. Successful launch of the new branding campaign for Lemonn

  3. Product launches including Crypto futures and SmarInvest on the Coinswitch website

  4. Feature releases on the Coinswitch app including, Boost orders, Smart Invest among others

  5. Key redesigns include the revamp of:

    1. Coinswitch Pro m-Web currently being implemented - current implementation around 30%

    2. Design system for Lemonn - adoption 100%

    3. Revamp of Lemonn app - current implementation around 50%