FairMoney
Head of Design | 2021 - 2024
With over 10 million downloads and over a 2 million MAUs, FairMoney is Nigeria's biggest digital lending institution and also a digital bank.
Led the hiring and formed a team of 5 designers and 3 researchers across Nigeria and India
Developed and directed the product design and research process throughout the organization
Crafted growth frameworks for career progression and implemented coaching systems to enable designers to excel
Collaborated with the broader team to establish product strategy and product-market fit
Set the fundamental design principles at FairMoney to advance the product and design, serving as tiebreakers and facilitating better user-centered negotiations.
Established design practices and tools crucial for the team's success, including visual design foundations, design systems, and more
Successfully led the revamp of the loan application and the app's information architecture to allow support multiple financial product categories like savings, investments, insurance and more in the future
In my 3 years here the team has transformed the app into a digital bank with new features and products including banking and savings.
App rating
4.6/5
#ratings
588K
App downloads
10m +
Users
2.5x
Revenue
1.7x
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