clear
Partnerships and Growth | 2015 - 2016
A comprehensive suite for financial products for individuals and businesses in India. Here again I wore multiple hats and led partnerships along with digital marketing and design.
Key highlights
• Worked on the the designs for for the TDS product website clearTDS
• Partnered with major banks and payroll companies including HDFC, ICICI, IDBI, Ramco, Peoplestrong among others accounting for 9% of total sales done
• Designed marketing and social media collateral and white labeled microsites for these partners
• Worked on the designs for partner sites – white-labeled micro-sites designed for our partners to help with tax related issues of the employees
• Executed online(email and social media) and BTL marketing campaigns with the partners to promote the alliance to their user base
• Worked on SEO and optimising organic traffic to the websites resulting in a net increase of about 26% in the traffic
• Worked on paid marketing initiative like SEM, GDN and Facebook campaigns making it the second highest source of sales ~ 14%